What's below *your* fold?
Thursday, Jan 08, 2004
It's tempting when designing a page to just design 'above the fold', that is, the things that the user sees without scrolling. The term comes from the newspaper industry, where half of the front page is 'above the fold' and the less important half is 'below the fold'.

It's interesting because in newspapers it's a 50/50 split. In tri-fold letters it's a 33/33/33 split. On web pages though, especially weblogs, the majority of content usually exists below the fold.

Sippey gives a great viewpoint of exactly what several popular weblogs look like if 'the fold' didn't exist. It's got me thinking about how the value and function of sidebar navigations changes as one descends into the depths of a page.

Scott McCloud (of Understanding Comics fame) uses this perspective extremely well in his online comics, starting from the beginning.

My mind boggles at the possibility of melding Scott's comic model with the inverse chronology of a weblog...

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Hi, I'm Kevin Fox.
I've been blogging at since 1998.
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I've led design at Mozilla Labs, designed Gmail 1.0, Google Reader 2.0, FriendFeed, and a few special projects at Facebook.

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