| fox@fury | |
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Thursday, Feb 4, 2010 @ 9:45pm
From the iPhone Dev Center:
Apple’s stance that geotargeted advertising doesn’t benefit the user is the strongest evidence I’ve seen yet that Google and Apple aren’t on a collision course. Update: The thing is that every significant ad delivery platform uses location as a targeting signal. Ad networks geotarget off of the requesting IP address if not something with greater granularity. If Apple solely doesn’t want the user to use the Core Location API for this purpose (a position that is still anti-user) then their note is written very badly because, as it’s currently written, it means that using an ad delivery network that happens to use geolocation — even by IP guesstimation — will be returned to the developer until that capability is removed. In many cases thought this is completely out of the developer’s control unless they change ad delivery platforms. |
Aboutme
Hi, I'm Kevin Fox. I also have a resume. recentWork
As a user experience designer for Google, I led the design of Gmail 1.0, Google Calendar 1.0, and Google Reader 2.0. I currently design for FriendFeed. moreme
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All my opinions are my own. Any alignment with the opinions of others is entirely coincidental. ©2010 Kevin Fox |