Tuesday, Sep 27, 2011
As I write this it's Tuesday evening. Tomorrow morning Amazon's going to unveil the much-anticipated Kindle Fire, and most of the tech blogs are writing their previews from the 'tablet war' standpoint. Reportedly built on Android, the Fire is being compared to other Android tablets out there as well as the iPad, but tomorrow's grand reveal won't primarily be the hardware but rather the new channel Amazon has created for delivering and consuming a wide variety of content. Tomorrow Amazon will present its new business model as a digital media ecosystem with both subscription plans and a-la-cart content. The Kindle Fire is an important piece to the puzzle, but it isn't the star of the show. Take a look at how Amazon's primary navigation has changed in just the last 12 months: Books, Amazon's bread and butter, have gone from the top slot to #8. It's not unusual for the top slot or two to be used as a promo to raise awareness of a new product category, but not the top seven. Taking a closer look, the list is clearly divided into 'digital' and 'physical' sections. Going forward, this distinction will be much more important, as the Kindle Fire is a device intended to be the portal for accessing every item in the 'digital' list. Consider how each item on the list would apply to a 7" media tablet:
If you like it, please share it.
Hi, I'm Kevin Fox.
I also have a resume.
I'm co-founder in
The Imp is a computer and wi-fi connection smaller and cheaper than a memory card.
We're also hiring.
©2012 Kevin Fox