Thought for the day: Everything they sell in IKEA is the designers equivalent of sans-serif.

They should use that in their product naming:

"Ahh, you got the Trebuchet shelves! Cool! I would've, but they're a little too elegant to go really well with my Helvetica coffee table."

"Yeah, I had to ditch my Optima dresser. It was just a little too serif-y to go with my Avant Garde bed.

See? Full circle.