Monday, Sep 15, 2003
I watch my traffic logs. It's one of those things bloggers don't really talk about. There are those who try to keep their blogs quiet, a small publishing venue for friend and family. There are those who don't care who reads, but aren't out there trying to get the world to read them. These are the ones who don't look at their server logs, don't have webmonitor bugs on their pages, and don't really look into the audience while they're speaking to the world. Less catwalk, more mountaintop.

I'm one of the other kinds of bloggers; the ones who have their stats page bookmarked, the ones who can tell you without skipping a beat that their weekend traffic is 2/3rds of their weekday traffic, the ones who feel a pang during Thanksgiving and Christmas because they know they'll see it as a dip in their weekly traffic.

There are a lot more of us than you'd think. It's one of those things a lot of bloggers do, but none of them really talk about. What's a lot of traffic? 10 people a day? 100? 10,000? It's like talking salaries. If you do it to make yourself feel better, you'll easily find someone who's got you beat, and so much for that (strangely, I don't feel that way about salaries, but I figure some people do so maybe it's a useful analogy).

Back to traffic though. It's tough. Keeping the daily watches on where people come from, and how many people come by gives me a good read on the pulse of the site. I know that it takes one particularly good story to increase my daily traffic by 80%, but that it'll fade back to normal within 4 days. It takes about three weeks of consistant above-average content to start building my regular rolling average, and about two weeks of poor or no content for the numbers to start dropping, but when they drop, they have inertia.

I have two lists, one in my pocket, one in my head, of things to do on the site to double my traffic. Part of me wants to do it for the egotism, part for the knowledge that I must be doing a better job of content creation if I get more visitors.

But the other part worries.

Traffic is more than eyeballs. It's people. One surprising and valuable thing I learned these last couple years is that simmering the pot makes for a great soup of users. If I post things that might get a little bit of attention outside the regular readership, they'll come in and take a look around, read the comments, post a little, and stay if they feel like this is a place for them. This tends to create a relatively like-minded group.

On the other hand, when there's something that gets a lot of attention, a lot of traffic, the whole culture of the site gets overexposed for a few weeks or a month. First time visitors read the comments of other first-time visitors and the maturity of the site folds in half. Some of the regular readrs get discouraged and drop off, and some of the newbies stick around, thinking this is the norm and liking it. This is a full boil, and it can scaldan otherwise great soup.

I've been reluctant to bring the site up from a simmer, mostly for fear of scalding the pot, and to a lesser extent because I'm worried of failure; that I'll do amazing things and nobody will care.

I'm working on solutions to the first, one of which is to create less tenuous ties with you the reader. I'm working on making very easy logins, (possibly passwordless) and letting anyone leave comments, but those comments only appear on the site once they click a link in an email the site sends to their stated email account. The email account can be totally anonymous on the site, but it'll stop the user who just wants to graffiti, or who cares too little about their own content to click the one-time verification link. This site-reader relationship would have a lot of advantages to the reader as well, but we'll get to that later.

Another possibility is something more along the lines of Derek's POWlist. I love ths list because sometimes Derek's site falls off my radar and once a month or so I'll get an email from the list with a particular good or important post, and I face the decision of unsubscribing, visiting the site, or keeping with the status quo of getting these periodic updates. I love it because it's push without being pushy, and I can't even tell how many readers I've lost from Fury when their computer crashed, they switched browsers and lost their bookmarks, or gradually forgot to check Fury, when they never really intended to leave. It's a wonderfully soft way of keeping friends.

I want to cut loose with some bigger projects that would get attention from outside the blogging community. I'm sure that coming across AOLiza articles from the Wall Street Journal while moving yesterday is no small part of this resurgence. So I'm thinking about the best and fastest ways to cement the readers I have, in a worse-comes-to-worst eventuality, I can whisper to you "Psst! Let's ditch these new folks and make it like it was! The new site's over here!)

Or I could just put the new stuff on one of the domains I've owned for years and haven't gotten around to utilizing yet.

Anyhow, it's another late night at the Googleplex, and I should probably call it a night. I'm deciding whether to go to my new place with my newly-purchased bedding, make my bed, and sleep in the new place that feels so empty of both stuff and spirit, though an excellent canvas for both, given a little time, or trod over to Rick and Ammy's, where my toiletries and their guest bed are.

Heh. Ammy? I'm comin' over. The new place will wait one more day. Just so long as I put some things away before the second wave comes from Pittsburgh.

Death of Johns
Sunday, Sep 14, 2003
Which news hit you harder: Johnny Cash's or John Ritter's? Both? Neither? Discuss!
Nothing to look forward to?
Thursday, Sep 11, 2003
Hmm. Seems the 'Look Ahead' sidebar has gone empty. I definitely have things to look forward to, though! I guess I'd better fill it up with my future! Gotta run to work now though. I'll do it later.
Meme-o-matic: Badger Badger
Wednesday, Sep 10, 2003
For those who didn't notice, check out the Badger Badger link in Meme-o-matic.

On a self-referential note: Do you tend to notice when new (red) things are added to the meme-o-matic? I'm thinking about putting in a 'one-liner' kind of post that comes into the main column, but is almost like a header, just to give attention to something that changed elsewhere on the site.


Oh, the site's overloaded. Here's a local mirror!

Google vs. Yahoo
Wednesday, Sep 10, 2003
I loved working at Yahoo, but I've got to say that Google has the right idea when it comes to caring for the consumer. While Yahoo is spearheading a drive for premium services, Google is all about the people.

Case in point: Blogger Pro features are now free. And what about those folks who already have a paid annual Blogger Pro subscription? They can get a pro-rated refund (even though the user is still getting everything they paid for!) or a Blogger hoodie sweatshirt, their choice, even if the refund would only be a few pennies.

Heck, even Apple isn't that good to their customers.

Yes, but can I suck it through a straw?
Tuesday, Sep 09, 2003
Bit my lip having lunch with Trisha yesterday. The kind of bite where it goes crunch, and you can only wonder what is inside your lip that can crunch. Still, though it hurt there wasn't any blood.

Today, at lunch with Karen (I lvoe working with friends!) my slightly swollen inner lip got in the way and, though there wasn't a crunch, I did a number on it by biting it again and making it bleed. I bit it 4 more times in the next 5 minutes.

I'm trading in my utensils for a straw, until my lip stops getting in the way. Ick.

Tim for Governor!
Monday, Sep 08, 2003
Okay, browsing through the list of gubernatorial candidates is not the most efficient use of one's time, but it can be funny following a random link to a random candidate's web site.

Task for this evening: Create a 'random California governor's web site' redirector link.

Moving Moving Day a Week
Monday, Sep 08, 2003
So, due to the exigencies of having only one moving buddy for Sunday and the overall exhaustion of helping Karen and Crystal move house on Saturday, the great Berkeley Storage Space to Mountain View Townhouse move will commence one week later, on September 14th.

Banns shall be posted on the morrow, and already I'm sure I'll have the help to pull it off (err, on, then off).

Yesterday, with help from The Ken and The Ken's $1 Van I got a ton of IKEA bookcases from the Abandoned Fortress of Duotude to the townhouse's back patio, where they laid in wait overnight as the landlord moved out on Saturday. Literally, averaging 150lbs apiece, the seven of them together amassed, well, okay, half a ton. (But half a ton is better than none!)

Sunday, Liz, along with the 'Twins's Twenty Dollar Dolly' enabled me to move the pieces into my new living room, where they await the stuff from storage to give their lives purpose. Oh, and as it turns out I will be going to the spanking IKEA, needing an 8 foot glass door to replace the one that broke mid-vanride. (Amazingly, it was the hinge, and not the huge pane of glass, that broke.)

Then there's the van that was filled yesterday in Pittsburgh, which is, on Tuesday, starting its own cross-country journey, ending at my doorstep in 10-14 days time. Then there's the Big Honking TV which I'm selling to Ali and Mark rather than try to wrest from the gravity well in their living room. Then there's the 10 boxes of memory and utility from Dad's house that I will, at some point, have to fetch from California Meridional.

Oh yeah, and a table and chairs from Emily, and a pair of lamps from Ammy and Rick.

It's like an IKEA family reunion, with a few black sheep from Norka Futon and Pier One.

Linguistic Withdrawl
Monday, Sep 08, 2003
Posit: Gilmore Girls is the unspoken Buffy substitute.

Yes? No? Discuss!

Zombie Infection Simulation
Friday, Sep 05, 2003
For Friday Fun, don't miss the java-equipped Zombie Infection Simulation. For extra fun, go see 28 Days Later before or after.

Hi, I'm Kevin Fox.
I've been blogging at since 1998.
I can be reached at .

I also have a resume.


I'm co-founder in
a fantastic startup fulfilling the promise of the Internet of Things.

The Imp is a computer and wi-fi connection smaller and cheaper than a memory card.

Find out more.

We're also hiring.


I post most frequently on Twitter as @kfury and on Google Plus.


I've led design at Mozilla Labs, designed Gmail 1.0, Google Reader 2.0, FriendFeed, and a few special projects at Facebook.

©2012 Kevin Fox