Hire a CEO who has experience building consumer web properties. Someone who has experience working with engineers and product designers and is eager to do so. Someone who's claim to fame isn't schmoozing, swearing, or otherwise leading a company in a different industry. Take a look at the companies where your talented engineers, product managers, VPs and designers have gone, and consider that maybe those guys know what they're doing. You might find a leader from within one of those companies. Your problem is making and maintaining compelling products, not media partnerships. You'll have a better chance choosing a leader who knows more about that stuff than making movies or CAD software. Update: Yahoo!'s interim CEO, Tim Morse, joined the company three months ago after leaving Altera, a company that makes programmable logic devices.