fox@fury
Past tense of IKEA
Sunday, Apr 30, 2000
Spent the beter part of the day preparing for, driving to, parking at, sneaking into, shopping at, and recuperating from IKEA. They've been open two weeks and still at 11:30am there's a line of 600 people outside the door, being let in a hundred at a time whenever a total of one hundred leave.

Forget parking in, or even sidewalks to, the latest Bay Area success story, but I can't recall the last time I had more fun shopping for furniture. They even had paper cutouts of all the desk-pieces and to-scale drawing paper so you could plan your work experience. That they devote so many more resources to helping people plan their workspaces than to plan their bedrooms shows that they really do understand the difference between Europe and the USA.

In other news Emily and I saw Frequency and gave it a pretty-good thumbs up. Very nice. PS: Is it posible for Dennis Quaid to star in a movie that doesn't have a happy ending? Do they figure it's not worth hiring him if you don't get the big toothy grin for a payoff?

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aboutme

Hi, I'm Kevin Fox.
I've been blogging at Fury.com since 1998.
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I've led design at Mozilla Labs, designed Gmail 1.0, Google Reader 2.0, FriendFeed, and a few special projects at Facebook.

©2012 Kevin Fox