Stick 'my' in front of anything and you have a perfect, personalized experience, right? It was getting strained before, but the straw that broke this camel's back is MyBart, the custom experience for San Francisco's Bay Area Rapid Transit. Somehow they want you to believe that if you give them personal details like your annual income, gender, and birthday, they can make your Bart (or at least bart.org) experience better.

They say the'll give you advance information on items apperaing in the BART Events Hotline. What sorts of events are these? Toothy Jim will be performing his harmonica stylings in the yellow corner of Powell Street Station Thursday night between 8am and midnight?