I get a kick wondering how often people confuse Vivid and Vivid with Vivid.

Things will only get more confusing now that vivid the latter, agog that there's a new entertainment technology out there (napster, gnutella) that wasn't spearheaded by the distribution of pornography (the vcr, cable tv, e-commerce (really), streaming media, cd-rom) is moving into the communal file sharing of porn video clips.

"If surfers find a snippet from a movie, it might entice them into buying the whole tape. We can actually turn these shared files into mini-infomercials."

--David Schlesinger, VP for Internet marketing, Vivid Video

It's nice to see that someone's actually paying attention to reports that mp3 sharing actually leads to increased sales.