After declaring last week that I had unearthed the identity of Fake Steve Jobs and asking you whether I should keep it to myself or unmask FauxJobs I received many letters asking me to please keep it a secret and not a single one wanting me to crack the facade. Unfortunately, Brad Stone at the New York Times knows that no news sells no ink, and has done the job I wouldn't by outing Forbes senior editor Daniel Lyons as the iCEO's alter ego. Lyons's ghostwritten (until now) book 'Options: The Secret Life of Steve Jobs, a Parody' is still due to be published later this year, and the FSJ blog will move to Forbes.com.